Michael Hammond's profile

Trek Soho - Commuter Bicycle, 2006

Industrial Design
TREK SOHO 2007:  The Trek Soho was the result of a six-day three-city research trip where we took a deep dive to invent a new line of Trek products that addressed the needs of a burgeoning commuter market.  The result was a line of three unique platforms designed specifically for the locations we visited.
The Storyboard sketches here by Chad Lockart, I put the story board together.   Sketches and concepts below by me.
Trek Soho - Commuter Bicycle, 2006
Published:

Trek Soho - Commuter Bicycle, 2006

Trek Soho Commuter BIcycle - Launched 2006, in the Trek line at present as 3 models.

Published: